The blog

September 24, 2020 • Joe Tacosik
A banner year for holiday cards! — Sponsored by Carlson Craft


A look at Carlson Craft’s holiday portfolio, online holiday collection and greetings catalog. (Image via Carlson Craft)

{Sponsored} — Carlson Craft offers 4 convenient tools to make selling stationery and holiday cards easy, especially during the COVID-19 pandemic.

Selling holiday cards is going to be more important than ever this year because people and businesses are going to be looking for any and all ways to safely stay in touch with customers. Holiday cards are absolutely ideal, and here are 4 ways Carlson Craft makes it easy to successfully sell this holiday season!

#1. The Online Store

Having a website is a must this year! Offer your customers 24/7 shopping with your own maintenance-free, custom website through Carlson Craft. This is your opportunity to sell holiday cards without a physical storefront. The Online Store can be customized with a business name and choice of colors. Customers can shop all available products, request samples, save projects for later, order products and see virtual proofs. We add new products regularly so your website is up to speed with the latest trends and best-selling designs. Best of all, retail partners receive 50% profit on every order.

#2. Presentation Boxes

Holiday Collections by Carlson Craft is available in gorgeous Presentation Boxes, so you can have a beautiful selling tool filled with samples perfect for using in storefronts or during client meetings. The set includes three presentation boxes, one for each collection — Christmas, Trend and Business. The presentation box is perfectly printed with the collection name on the side of the box and Carlson Craft on the front. Open the magnetic flap to find samples of each card in the collection on its own pasted page. You will notice that the pasted pages include important details about the card such as ink color shown, font shown and what envelope is included. You will also find a pricing grid, font options and ink color options. When customers are ready to shop in person, this tool is going to be ideal for presenting the beauty and craftsmanship of Carlson Craft stationery.

#3. Holiday Collections Lookbook

The Lookbook is another online tool you can use to allow customers and business clients the ease and convenience of shopping from home. Basically, we’ve taken all three collections of holiday cards and laid them out in a neatly organized online catalog. The lookbook combines big, beautiful imagery of each holiday card with important details about that card, and just like the Presentation Boxes, you will find pricing information, ink colors, foil colors and font options. This simple, easy-to-navigate online catalog is free for you and your customers! Download a PDF version of the lookbook and keep it accessible for taking notes.

#4. Greetings Catalog

Carlson Craft is an industry leader when it comes to printing the very best stationery products like holiday cards but we are also experts in printing sales aids like catalogs to help sell those products. Our Greetings catalog is one of those sales aids we’ve been printing for years for our business and promo clients. The Greetings Catalog is a perfectly bound, 4-color catalog showcasing our incredible selection of business holiday cards and all-occasion cards. This catalog also showcases a variety of other print essentials for business like event invitations, napkins, coasters and currency envelopes. Get up to 10 Greetings catalogs for free when you partner with Carlson Craft!

The 2020 holiday season is all about figuring out what works for you, so choose the selling tool(s) that best suits your situation and we wish you a successful season ahead! Visit Carlson Craft for more products and information.

© 2020 Carlson Craft




75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

616.520.2137

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