August 22, 2014
United States to be Partner Country of Ambiente 2015
Ambiente, in Frankfurt, Germany, features more than 4,700 exhibitors from around 90 countries on an area the size of more than 60 American football fields. It offers buyers a vast product range in three sectors: Dining, Giving and Living. A comprehensive program that will feature the United States is planned and will include a special presentation, theme day, activities and events.
Scott Henderson from the New York-based design studio Scott Henderson Inc. has been selected to take charge of designing the special presentation for next year’s show.
“Scott Henderson has an outstanding competence in design, in particular when it comes to consumer goods products. We are very excited about his concept and ideas for creating a powerful presentation for U.S.-American products at Ambiente 2015,” said Nicolette Naumann, vice president Ambiente/Tendence.
“The biggest design challenge for the Partner Country presentation was how to decide what to do among the seemingly endless possibilities,” Henderson said. “When I think of the United States, I think about the beautiful natural landscapes that are everywhere, and how each one is very different from the next based on region. The concept for this Partner Country exhibition is a New England seaside, with the authentic and truly American Adirondack Chairs facing the serenity of the sea.”
His concept draws on the vastness of the North American countryside and will provide an atmospheric backdrop for the U.S.-American products featured in the Partner Country USA presentation.
At Ambiente 2014, the U.S. was represented by 91 companies, an increase of almost 17 percent compared to 2013. Thus, the U.S. ranked among the top 15 exhibitor nations of Ambiente 2014. More than 144,000 trade buyers from 161 countries travelled to Frankfurt for Ambiente, 3,326 from the United States, which puts the U.S. in sixth place in the Ambiente visitor ranking. More than 70 companies from the United States have already registered for 2015, including Design Ideas, Lenox, Nambé, Oxo International, Q Squared Design or Vitamix Corporation. U.S. companies with international distribution networks like KitchenAid or Libbey Glassware also are part of the international offer Ambiente provides for buyers from all over the world.
As a meeting place for the global consumer goods industry, Ambiente features a wide range of topics from up-and-coming designers to volume business solutions.
For more information, visit www.ambiente.messefrankfurt.com.