February 2, 2016
UK brand eatsleepdoodle wins Best New Gift Product Award at NY NOW
The new doodle Monet placemat set from eatsleepdoodle has just won the NY NOW Best New Product Award in the Gift Category. Announced at the show, this new award is judged by a panel of media and industry experts in order to recognize and celebrate exceptional offerings from exhibitors across the market.
The placemat design is inspired by Monet’s great Impressionist paintings of the Japanese-style bridge and water lily pond that he created at his home in Giverny. These were the subject of about 250 of his paintings – capturing them at different times of day and in changing lights and seasons.
Now anyone can doodle and color in their own mini-Monet on the printed cotton placemats, using the enclosed washout fabric pens – and because the ink washes out completely in the machine, you can create as many versions as you like. So it seems first Impressions don’t always count!
Kate Barker, eatsleepdoodle’s Brand & Marketing Director who created the concept and the Monet doodle, said ‘We’re genuinely thrilled to have won this award and to be flying the flag for great British design. We’re lucky enough to work with some of the great American and European museums and galleries, as well as a whole host of wonderfully creative retailers, and this really keeps us inspired and determined to bring new ideas to the market.’
eatsleepdoodle founder and CEO, Chrissie Probert Jones added ‘Monet’s paintings are perennial favorites with the public – perhaps because they’re both beautiful and accessible – and we wanted to use that relationship we have with his work as a way of inspiring people of all ages to enjoy the simple pleasures of coloring, doodling and creating. The great thing about the eatsleepdoodle experience is you don’t have to worry about the end result – just have some fun and, if you don’t like your doodle, simply wash it out and start again!’