News

December 6, 2013
Signature Mix Marketplace Releases 2014 Exhibitor Webinar Schedule

The signature mix marketplace pre-show educational webinars launched Dec. 5 and are designed to help exhibitors maximize their tradeshow experience and enhance their overall results.
 
The series of eight webinars spans across a variety of topics: licensing, working with sales reps, social media, creating a marketing plan, operations and visual merchandising and display. New to the webinar line-up this year is Licensing 101 led by Rob Fortier, Creative Talent Wrangler and Amy Smyth, Founder/Owner, A Smyth Co.
 
WEBINAR SCHEDULE
 
Dec. 12, 1 p.m. EST
signature mix Marketing
Presenters: Melissa Gray (GLM Director of Digital Marketing and Analytics), Stephanie Leon-Santiago (GLM Group Marketing Manager) and Amy Thrasher (Senior Exhibitor Services Account Manager at Convention Data Services)
 
Feb. 13 1 p.m. EST
Licensing 101
Presenters: Rob Fortier (Creative Talent Wrangler) and Amy Smyth (Founder/Owner, A Smyth Co.)
 
Feb. 27 1 p.m. EST
Tradeshow Sales Success
Presenters: Rob Fortier (Creative Talent Wrangler) and Gentry O’Neill (Owner, Paper On The Avenue)
 
March 6 1 p.m. EST
Operations/Logistics
Presenters: Mike Ruberry (GLM Vice President of Operations), Mike Edson (GLM Operations Manager), Tom Malek (GES National Sales Manager) and Travis Ransom (GES Account Representative)
 
March 20 1 p.m. EST
Visual Merchandising & Display
Presenters: Kelly Bristol (Sales Director, National Stationery Show) and Natalie Chang (Director of Visual Merchandising, Lifeguard Press and Consultant/Co-host, Stationery Academy)
 
April 31 p.m. EST
Rep Ready
Presenter: Rob Fortier (Creative Talent Wrangler)
 
April 10 1 p.m. EST
Operations/Logistics
Presenters: Mike Ruberry (GLM Vice President of Operations), Mike Edson (GLM Operations Manager), Tom Malek (GES National Sales Manager) and Travis Ransom (GES Account Representative)
 
“We are committed to our exhibitors’ success and believe it’s our obligation to provide this level of service to them,” said Patti Stracher, signature mix marketplace show director.  “The topics are created and the presenters equipped to provide necessary and timely knowledge for a fun and successful show.”
 
signature mix marketplace encourages all exhibitors, especially first-timers, to participate in this series. Full descriptions and more information can be found at nationalstationeryshow.com and www.signaturemixNY.com.



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