November 4, 2013
NSS Transitions NSS365 to Signature Mix 365
NSS365, the online product directory of the National Stationery Show (NSS), has transitioned to signature mix 365 to reflect the show’s evolution into a comprehensive lifestyle springtime market. Signature mix 365, formerly NSS365, the website that previously featured only NSS exhibiting companies’ products, will now feature products from all three signature mix shows — the NSS, Creative & Lifestyle Arts and Gift>It.
“This exciting change is a natural step in our presentation of a diverse and synergistic mix of products leading up to the show in May,” said Patti Stracher, signature mix marketplace show director. “We’re excited about the early success of NSS365 because of its immediate benefit to our NSS customers’ businesses. We are eager for exhibitors of all three markets to participate immediately in this robust, year-round, lead-generating resource.”
The relaunch is expected to draw greater volume of both products and visiting retailers, as the product offering diversifies. Signature mix 365 currently features nearly 9,000 products from more than 300 exhibitors and has already generated nearly 400 new business leads for participating manufacturers. Exhibitors and retailers may join for free at www.signaturemix365.com.
“This online product directory has proven to be very beneficial for a boutique company such as ours,” said Barbra Ficocelli of Pickett’s Press. “We’ve been able to reach an audience that may have otherwise overlooked our custom specialty. We’ve received fantastic feedback and great new leads. We are blown away by its success and greatly value this added service provided as part of our show package to support our success.”
The signature mix marketplace will attract a combined, qualified audience of 12,000 senior executives and category buyers from retail giants and specialty chains worldwide, international distributors and owners of independent retail shops. These buyers, along with industry professionals, major media and manufacturers reps, will experience a show floor that is dynamic and highly creative.
The marketplace will run Sunday, May 18, through Wednesday, May 21, at New York City’s Jacob K. Javits Convention Center and will feature some 900 exhibiting companies and more than 10,000 product lines.
For more information, visit www.signaturemixNY.com.