January 6, 2017
Las Vegas Market unveils new branding campaign, logo
International Market Centers (IMC) announced a new branding campaign for Las Vegas Market with the tagline “Discover the Extraordinary” unveiled in an advertising campaign this month and at the upcoming winter event, Jan. 22-26, 2017. Since its launch more than 11 years ago, Las Vegas Market has become a destination for the home furnishings industry. What started as a traditional furniture market has grown to become the most comprehensive market in the United States and the largest furniture, home décor and gift market in the West.
The new Las Vegas Market campaign evokes energy and sophistication, with the tagline “Discover the Extraordinary” and invites guests to leave behind the expected, to discover the extraordinary in the unique and unmistakable destination that is Las Vegas; because no matter what buyers are looking for, they are sure to discover something wonderful here. The campaign features a series of vignettes that showcase an array of furniture, gift and home décor in the most unexpected of places, a visual metaphor for Las Vegas Market and the city it calls home.
“This campaign truly takes Las Vegas Market to the next level,” said Karen Olson, senior vice president of marketing for IMC. “Having achieved a high level of awareness for our market, the time is right for a sophisticated, mature new look that reflects our evolution. I’m incredibly proud of this campaign: it speaks to where we are today and sets the stage for the next phase of our growth.”
With the evolution of Las Vegas Market as a comprehensive resource for the industry comes additional features to bring more insights and information to attendees via a newly created DesignOnLVMKT web site feature. This new feature is a useful reference tool to stay abreast of industry happenings and learn from designers, thought leaders and up-and-comers.
“DesignOn LVMKT is a resource for current industry insights and trends that will come to fruition at the Las Vegas Market through product and programming opportunities,” said Olson.