News

Fisher-Price, a leader in early childhood development and one of Mattel, Inc.’s leading brands, announced the appointment of renowned potter, designer and author Jonathan Adler as creative director. This appointment furthers the brand’s business strategy to elevate its appeal with millennial parents through unique collaborations.

“Fisher-Price is an iconic and beloved global brand and it has been a dream to collaborate with them. My goal is to marry modern design with the brand’s expertise in early childhood development,” said Adler. “Babies — and parents — deserve baby gear and toys as stylish as they are.”

In a multi-year agreement, Adler is consulting on style direction for Fisher-Price to be interpreted and applied by internal designers and external consumer products partners for children ages zero-to-five years old. His work will debut this fall in Fisher-Price baby gear, newborn toys, crib bedding, nursery décor and infant apparel, and his impact will be seen more broadly in 2017.

“Jonathan’s influence will bring a modern sensibility to our iconic design,” said Jean McKenzie, executive vice president of Fisher-Price Global Brands. “While staying true to what we’ve always stood for- enriching developmental play, quality and safety — we are contemporizing form, function and style to write a new chapter in our brand history.”

To learn more about the partnership and view a behind-the-scenes look at the exciting collaboration visit www.fisher-price.com/jonathanadler.