News

Carlson Craft, a national leader in the printing industry that combines high-quality product, fast turnaround and industry-leading customer service, unveiled a redesigned logo in January 2013. The new logo features the words “Carlson” and “Craft” with contrasting fonts — “Carlson” is in a larger script font and “Craft” is done in an all-caps serif font.

This dual font logo is a nod to the previous logo and to the use of dual fonts in wedding invitations. With a steadfast focus on attentively serving their customers, successfully growing their business in a highly competitive marketplace and maintaining recognition as a leader in the industry, Carlson Craft is revitalizing many facets of the company’s brand.

New dimensions are being implemented into Carlson Craft’s programs including an all-new Carlson Craft Online Store; rejuvenated e-mail communications; cutting edge products being offered in brand new albums; and much more. Each of these components will be easily recognized as those of Carlson Craft with the new logo leading
the way.

“Our business was founded through strong relationships, which continues to be our most significant asset to this day,” said Barb Kaus, Carlson Craft president. “The connections I have made through the years with our channel partners, customers and Carlson Craft team members are very important to me; and I am passionate about sustaining these relationships into the future.”

Since 1948, Carlson Craft products have been helping people celebrate life’s events with high quality wedding, social and holiday printed products and accessories. For more information, visit www.carlsoncraft.com.