News

With more than 300 years of experience combined, greeting card company American Greetings and fine stationery manufacturer Crane & Co., Inc. have announced a multi-year partnership to offer consumers a new way to celebrate the special occasions and relationships in their lives. This creative collaboration is Perfectly Said by Crane & Co., an eloquent greeting card collection.

“We are thrilled to begin this long term partnership with Crane & Co. and to work together to bring the unique qualities that the company is known for to our card aisles,” said John Beeder, senior vice president, executive sales and marketing at American Greetings. “This collaboration represents a great opportunity for us to pair our editorial excellence with the best-in-class craftsmanship that Crane & Co. offers to present consumers with a truly premium product they will be proud to send and receive.”

The launch of the Perfectly Said by Crane & Co. collection has the paper company excited about both the immediate future and what lies ahead.

“Crane has always been about building lasting personal communications,” said John Keenan, vice president of sales and marketing. “This collaboration will help create and nurture millions more of those cherished relationships.”

Perfectly Said by Crane & Co. offers stylish sophistication through a combination of precisely crafted copy and design that reflects the true meaning of special occasions and cherished relationships. Offering a range of tones from heartfelt to playful, conversational to formal, the sentiments have been carefully crafted to perfectly say what card buyers may struggle to express themselves.

The company added that in addition to offering the perfect words and art, the greetings are made even more special thanks to the exceptional paper on which they are printed. The higher-grade stocks allows for a greater number of special finishings to be used, which make each greeting even more memorable.

For more information, visit www.corporate.americangreetings.com or www.crane.com.