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July 1, 2011 •
Spreading Gratitude

If I had a dollar for every time I heard reasons for why people don’t write notes, I’d be sipping a cocktail under a palm tree, on a private island … that I bought in cash! Typically, the reasons for steering clear of thank-you’s have to do with “time,” “stamps” and a five letter word: “G-U-I-L-T.” Unfortunately, our friend the thank-you has lost his luster and has become a “have to” rather than a “want to.” However, with a little positive energy, the stationery world can revive the reputation of one of our most noted friends.

A stationery wardrobe needs to be ready for every occasion. When our clients have all of the supplies, love what they are writing on and feel confident about their words, they will be more apt to write.

Talking Points
You: How’s your supply of thank-yous?
Client: I think I have a few left from the last time I was in.

You: I’m so glad you’re using them! We have some great new notes in … stationery should be an extension of you and your personality. Let’s take a look at what we have in-house or for special order. We can also take an inventory and see what your stationery wardrobe might be missing. Here are some items we suggest clients have on hand:

  • Half sheets or monarchs are for writing thank-yous for big events where a letter is more appropriate than a note.
  • Fold-over and flat cards allow us to say thank-you without the pressure of writing a lot.
  • Enclosure cards and tags are perfect to attach to gifts and don’t require an essay.
  • Thank-you Tracking Sheets help to keep track of those that need to be a recipient of your gift of gratitude in writing. Click here to download a template.

Client: This is great; I can see how having half-sheets would be helpful!

You: Let’s find a set that’s perfect. I’ll keep the style number on file so when you run out we can get them reordered. (Take notes on which items they have; keep it in a file so you can follow-up the next time they’re in.)
Client: Sounds great. I love writing but sometimes I don’t write for fear that my words in the note won’t be significant enough. Is that silly?

You: Not at all. It’s really easy to over-think our writing. Here’s a simple outline to follow. You’re welcome to take it.

You: Oh, and before you go, let me get you a tracking sheet that’s really helpful in staying organized. Feel free to make copies.
Client: This is great. Thank you!

Tips for Writing Notes

Open the note with a greeting or well-wish, rather than just jumping into “thank-you.” Such as:

Dear Joan,
I so enjoyed chatting with you at my birthday party; it was so sweet of you to join us.

Heart: When writing an essay, the substance is called the body of the piece. When writing a thank-you, I call it the heart of the letter.
Thank you so much for the glass pitcher! You know how much I love margaritas, and the pitcher will be perfect for serving them on a hot summer day.

Closing: Say something kind about the gift giver.
I’m always inspired by your thoughtfulness and always enjoy our time together. I hope you’ll join me sometime for a margarita or two.

Click here to download a Thank-You Note Guide.

Mindy Lockard is trained and certified by the Protocol School of Washington. She is the founder of Mindy Lockard Gracious Living. For more from Mindy, visit her online at www.TheGraciousGirl.net or follow her on Twitter @TheGraciousGirl.




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