Features Industry Profiles
April 21, 2014 •
Eva Jorgensen
Eva Jorgensen
Heber City, Utah
1. When and how did you start working in this business?
It all started in 2007 with a vintage letterpress in the dining room of our little row house on Sycamore Street. Inspired by antique wood engravings, I began turning my drawings into cards and prints. Late at night, neighbors could hear the click clack of the press through our brick walls.
In the beginning, my husband, Kirk and I put thousands of miles on our hatchback as we sold our wares in dozens of handmade shows. Six years and two children later, we keep things closer to home. Instead, we sell through our online shop, knowledgeable sales reps and trade shows.
2. What is your signature style?
Simple, yet beautiful hand-drawn illustrations and lettering.
3. What are your most popular stationery offerings?
Right now, Welcome Little One floral foil card, Happy Birthday floral folk card and Meow Happy Birthday card are our top three best sellers.
4. Please share the direction your line will be taking.
We’ll focus more and more on my hand-drawn aesthetic, which has become a little looser in style lately. We’re also excited to keep introducing new types of products. Last year it was giftwrap, gift tags and Baby Milestones: The Heirloom Set. This year, we’re thinking journals, notepads and more.
5. What are your top three tips for success?
Work hard, work smart and make friends.
