Having observed design trends in gifts and stationery for nearly two decades, I can definitely state that there is no logic behind them. They may take a cue from the past and reinterpret it — just witness, for example, the larger-than-life rebirth of the once-innocuous enamel pin — or strike out in an new direction with fresh jargon — “adulting,” anyone? — leading the charge.
Some of the strongest trends are responses to the climate around us. Lately women have been asserting themselves in the workplace, the presidential campaign trail and the Olympic stadium, as reflected in ultra-empowering “boss” and “girl” verbiage. At the same time, there’s a cultural craving for the simple, the honest, the straightforward and, even, the old-fashioned. So look for product saluting everything from manners to libraries, introverts to undisguised feelings. Meanwhile, some things are eternal. People are drawn to unexpected luxury. That drives posh touches like fabric-lined envelopes and upscale partyware.
As a rule however, compelling design trends are driven by new perspectives — which in turn give life to dazzling product that differentiates your shop as your customers swoon.
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