Trends

This versatile purple is by turns passionate, complex and spiritual

Once the favorite color of royalty, Deep Plum again resonates in 2016 for several reasons, noted Kate Smith, chief color maven at Sensational Color. “Luscious hues like deep plum are a convergence of our passion for the finer things in life, a respect for history, a curiosity about other cultures, interest in spirituality and a love of colors that are as complex as we are.”

Underlying its appeal is its inherent flexibility, she continued. “As a desire for individual expression continues to grow, we embrace more multi-dimensional colors such as Deep Plum. This is a versatile color that works well for both genders and all ages.”

While the sophisticated color feels very of-the-moment, its appearance is actually the culmination of red-violet hues that have emerged in the past few years, Smith observed, although the connotations of the tone are culturally pertinent on many levels right now. “Deep Plum says romance, mystery, sophistication and enchantment. It speaks to having a sense of power from within and a life filled with finer things.”

Deep Plum’s various moods come to the forefront depending on what it’s paired with, Smith pointed out. “Deep plum is dramatic when paired with gray or warm neutrals like greige or taupe. The evocative nature of this color is enhanced by golden ochre, deep red, amber, indigo and teal. For a more adventurous pairings use turquoise, chartreuse or yellow-orange.”

As to long it will endure, don’t expect this shade to fade anytime soon, she finished. “Rich red-based tones have been on-trend for the past view years and remain relevant for 2016, with red-based hues like Deep Plum playing a significant role.”